ANALYSIS OF PRINCIPLES OF MODERN STRATEGIC MARKET-ORIENTED ACTIVITY OF INDUSTRIAL ENTERPRISES

Robert Kornatowski

Robert Kornatowski Sumy State University; Merrit Group Ltd. in Warsaw.

Keywords: classification feature, industrial enterprise, market-oriented activity, principle

Abstract

In the article on the basis of a generalization of the review of the international legal framework, scientific works, works of practitioners and specialists devoted to the principles of market-oriented activity, the principles of modern activity of industrial enterprises are researched. On the basis of the identification of the characteristic features of the considered principles, the author's approach to their classification is proposed; it involves simultaneous systematization on the basis of two classification grounds: “For distribution” (traditional and new) and “On the peculiarities of formation” (organizational and market); it allows to deepen the modern understanding of their essence and conduct business in accordance with the norms of international law. The results of the study can be used in the practical activities of modern business entities in shaping approaches to market-oriented activities, as well as laying the foundation for further research on the development of market strategies for industrial enterprises.

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